Website Management That Keeps Your Visitors Returning
Off-Page SEO Services
Online Reputation Management
Awe’s online reputation management service works to promote your business through positive reputation and feedback. We understand that not all business have the time and resources to be able to do this for a sustained period of time. So, we will work with you and put systems in place that encourage customers to review your organisation on various 3rd party review platforms. Not only will we naturally raise your organisation’s profile but we monitor and respond to positive reviews and escalate negative feedback.
Another important reputation management strategy we employ is to make sure your successes as a business or organisation are known to the world. We promote case studies, product or service innovations and more as often as possible and in a way that gets your hard work noticed.
In addition to the day-to-day successes, there is sometimes the need to take things offline in order to get maximum recognition. We can work with you so that your brand is seen in trade publications, magazines and press releases.
Link Building and Local Citations
Building links to your website is an important part of the off-page SEO service provided by Awe. We have many tricks and tips when it comes to creating natural links, some of which we are happy to share. However, our focus is always on quality, whatever the type of link or how we go about acquiring it for your SEO efforts. Our link building SEO service includes;
- Custom blogging and blogging outreach carried out by our SEO specialists in Newcastle.
- Industry related, high traffic website out-reach.
- Creating regular and high-quality, ‘share-worthy’ articles about your company’s area of expertise and activities for off-page submissions.
Awe specialise in Internet Marketing and web design in Newcastle, for local businesses and we always advise our clients to start with local citations. Making sure that search engines such as Google are confident of your business name, address, telephone number e.t.c. is very important for search visibility and maps such as Google and Apple. Awe will carry out an audit and correct any out-of-date or duplicate information. We will also submit your company profile to data aggregators known to be used and trusted by Google to give you more emphasis in local searches and on maps.
Social Media Influencing and Blogging
The influence of social media on SEO today cannot be underestimated and it looks set to grow for the foreseeable future. After all, it makes sense to pay attention to how many people share, like and discuss each website when ranking search results.
Guest blogging and blogging outreach is also an important part of the social ranking factor for search engines. Awe can ensure your brand and website is discussed and referenced in the blogosphere
Awe has the right balance of creativity and technique to help your social media posts reach more users and your blogging content generate that all-important engagement.
On-Page SEO Services
Unlike humans, search engines rely on algorithms to determine who has good, relevant content and thereby who sits at the top. The algorithms look for certain key data points and flags to determine if the website content is worthy of the top spot. Awe will work with you to identify and correct any that are not optimised such as;
- Meta tags and image alt atributes
- Correct heading and subheading usage
- SEO friendly page titles and meta descriptions
- Internal links, 301 redirects …and more
Writing the content for your website is primarily about engaging with your non-robot visitors, however. To help reduce bounce rates and increase conversions our SEO service will optimise your content and ensure the information the user searched for is easily found. It’s all part of our general website optimisation strategy before and during our SEO campaigns.
Website Speed Optimisation
Optimise the loading speed of your website for increased conversions and a huge SEO benefit. For quite some time now Google has given preference to those websites that are optimised for mobile, functionality and page loading speed.
More than half of mobile users will abandon a page or website if it takes longer than 3 seconds to load so the benefits of optimising your website goes beyond SEO.
As part of our SEO service we use our in-house web developers to clean up and compress your website including;
- CMS clean up and optimisation.
- Scripts and CSS cleanup and minification.
- Compression of images and code.
- Offer tried and tested fast UK hosting.
Your site’s functionality will not be affected by the changes and you can see the results of our work with speed test reports before and after.
Keyword and Competition Analysis
We perform in-depth keyword and user intent research for all of our SEO clients for FREE as part of our thorough evaluation.
We strongly believe that excellent keyword research is key to a successful SEO campaign. With keyword research, you can check what people are interested in your market and create a content plan based on your research.
Unless you have a large SEO budget it may be very difficult to get noticed on competitive search phrases. So, through keyword research, you can focus and write content that satisfies your user intent on that which your competitors are not.
FREE Professional Keyword Research
We will give you a free report with all SEO service quotes. The report will contain keywords related to your market and how competitive the keywords are.
Find out the keywords your potential customers are searching for at the point of sale and gain an advantage over the competition!
PPC Advertising and Social Media Marketing
Search PPC Advertising
We can manage your PPC account alongside your SEO services or as a standalone service. We will work with you to set up the account and get you up and running. If you already have PPC advertising accounts we will conduct a full audit from keyword research to landing pages so that we fully understand your industry and market.
Using our experience in digital advertising, we will research and produce well written and effective ad copy. In addition, we ensure that your adverts will stand out from the competition by fully utilising ad extensions promotions and call to actions.
Your ad account manager will closely monitor and continually improve the performance of your adverts and the CTR of your keywords. We will give you an in-depth report each month so that the results can be measured and feedback given to us.
Social Media Paid Marketing
There are so many targeting options that social media paid marketing affords its users. This means that social media advertising can be an incredibly powerful, low-cost way to get your brand, products and services noticed. The ROI of social media advertising can be amongst the highest if the social media marketing campaign is done correctly.
Hiring an expert in online advertising with experience of creating campaigns for a range of industries will make sure you see the best ROI. Our social media paid marketing service will design and create compelling and engaging ad copies and efficiently target them to your audiences.
More Bang for Your Buck
If you’re not quite sure how to get the most out of your online advertising budget, speak with us today and see how we can maximise your ROI.