Web Design For a New Business
Eco Energy Scheme in County Durham was a new business looking for a web designer to help them get started on the path of online success. They provide help to homeowners and private tenants to secure funding for the replacement of old and inefficient boilers. They also offer support when applying for government grants for house insulation such as cavity wall insulation and loft insulation.
Scope of Website Design Work
As a new business EES were looking for advice as to how best achieve their online goals, Awe happily obliged. After a few conversations and a face to face meeting, discussing the clients’ user needs we offered a web design package to suit. The goal of the website and the web design spec was to help drive sales by providing an easy to use, informative website. We took care to ensure good accessibility to a higher proportion of elderly users and mobile users.
We worked with ESS throughout the web design process to ensure that the sales function of the website was as streamlined as possible. The multi-step contact form asked for the minimum amount of data needed to fulfill the user’s request, helping to reduce abandonment rates.
Awe designed a new logo and branding as part of the web design package as well as editing the provided content of the website for SEO purposes. Upon acceptance of the draft web design and branding we built and delivered the website within 3 weeks, highlights include;
- Logo and branding
- 9 Page easy to use website
- Call to actions
- Photo editing
- Graphic design
- Content editing
- Contact page including forms, maps and directions
- Multi-stage conditional option contact form
- SSL certificate installation
- Google My Business setup
- Google Analytics setup
Website Design Project Summary
Working to a tight deadline we handed over the website and within weeks the client had a 100% ROI with only a few facebook posts advertising the website. Our integration and setup of google analytics will help the Management make an informed decision on the cost/benefit of doing local SEO. In the meanwhile, the website will act as an information hub helping to drive sales and keep customers informed of funding criteria.