Website Management That Keeps Your Visitors Returning
What Is Website Management?
With Awe’s website management, we will be your outsourced ‘webmaster’ as they used to say in the days of dial-up and VHS. Things have changed since then, but the need for a well managed and updated website will never change. Awe Web Design will look after every aspect of your website, from its development to security and promotion.
We know better than most that building, maintaining and growing a website can be very time-consuming. Maintaining that connection with your visitors and creating interesting content on your website is one of the first things to fall by the wayside. So whilst your busy looking after your business, let us develop your website and help drive your business forward online.
Become the Online Authority
in Your Field
In the UK content marketing is a growing field, 78% of marketers are creating more content versus the previous year.
What Is Included in Our Website Management?
E-commerce and Payments
The Term ‘SEO’ is short for Search Engine Optimisation. It’s the process of driving traffic to your website by gaining higher rankings on search engines such as google, bing, yahoo e.t.c. Thus increasing the amount of traffic that visits your site and ultimately increasing online and offline conversions.
Over the decades the process has been shrouded in some kind of mysticism and different loopholes were exploited to gain advantages. In recent years however, the algorithms search engines employ to scan and index websites have became impervious to such tactics. Today and going forward, the aim of the game is simple. Make unique content and provide good user experience (UX).
The Benefits of SEO with Website Management
Most often the problem for website owners and managers is having enough time for SEO. It is very time consuming to do keyword research, creating content and building high quality links to that content. This is especially true for small and medium sized enterprises who don’t employ a full time marketing or website manager. The benefits of a good SEO campaign are worth the investment many times over and therefore should be seen as an important tool to get ahead of your competition.
Ranking higher on a Google search is the main benefit of a SEO campaign, driving organic traffic for selected keywords. However, depending on your business goals you may wish to prioritise searches on mobile devices or perhaps having big local search presence. Best results are achieved when both parties are clear on the SEO goals, therefore we will conduct a SEO audit on your website and your competition and agree the time frame that the goals can be achieved. The SEO should be a natural process to be effective and does take some time before you will see results. Rather like rolling a large stone, but once the stone is rolling its easier to keep the momentum going.
Prices are charged monthly, the amount charged depends on the work per month that is needed for the set goals. You can spend as much or as little as you want or need to. Generally we recommend that you should not over spend within the first few months whilst ‘natural’ momentum is being built. You can save on costs if we manage your website too! As we build and update all of our websites with on-page SEO in mind, consequently we can focus on off-page SEO.
Online advertising allows you to effectively get your message in front of a target audience. It can be used in conjunction with SEO or as a standalone method to bring visitors to your website. You can choose to display adverts to specific demographics at the time of day that works best. You can also choose the search terms (keywords) and specify a total monthly budget meaning you are fully in control.
How We Can Drive Traffic to Your Website Using PPC
We can manage your Adwords account alongside your SEO campaign. This will be more effective because we already know your target audience, your keywords and the content within your website. If you choose to concentrate on PPC advertising only, then we will work with you to set up the account and get you up and running. In either case we will use our experience in digital advertising to produce well written and effective ad copy. In addition, we will give you an in depth report each month so that the effectiveness can be measured, feedback given and amendments to the campaign recommended.
Website Management & PPC Costs
Prices are charged monthly and is based upon the size of the advertising campaign you are running. In addition, we also charge a setup fee, this covers the cost of setup of your Adwords account, keyword research, competition analysis and the ad copy. We can also help you to calculate your ROI by assiging a value to your set conversion goals (contact submissions, quote requests e.t.c.).